Podcasting is a type of audio content that is typically released episodically and is available on the internet. The most common form of podcasting involves recording an interview, usually with someone who has expertise in a particular field or topic, then editing it into a coherent narrative. This can be done either using software such as Audacity or by simply writing down notes during the conversation.
There are many different types of podcasts including news shows, interviews, comedy sketches, music reviews, etc., but one thing they all have in common is that they’re free to listen to online for anyone anywhere at any time.
According to a study on global podcast consumption published in July 2021, the number of podcast listeners has continuously climbed and is expected to continue to rise. In 2020, there were 332.2 million internet users who listened to podcasts, and by 2021, that figure had risen to 383.7 million.
Advantages of Podcast for Businesses
1. Reach new audiences
Podcasting allows businesses to reach new and niche audiences that they may not have been able to reach through other forms of content marketing.
For example, if you own an auto repair shop, podcasting would allow you to talk about your business with people who might otherwise never visit your website. This could be a great way to get more customers or even just potential employees! It’s a very personal medium that allows you to connect with your audience in a unique way.
When it comes down to it, podcasts are about connecting directly with people who want what you’ve got to say. They can be as short or long as you like, and if someone wants more information from you, he/she will find out how to get hold of you.
2. Build authority and trust
By podcasting, businesses can position themselves as experts in their field and build trust with their audience. They are also building credibility by being transparent and honest about the problems they face every day. People like hearing from real life examples because it helps them relate to what is happening in the world around them.
The best podcasts have guests that provide solutions for common issues faced by listeners. If you’re looking for ways to improve customer service at your company, why not interview someone on how to do this? Or perhaps you want to learn something new yourself?
3. Establish thought leadership
Through podcasting, businesses can share their ideas and thoughts on various topics, which can help them to establish themselves as thought leaders in their industry. This will also give people a reason to listen to your show. They’ll be interested in learning more about your business or industry, so they may even become customers of yours!
4. Generate leads and sales
Podcasting can be a powerful tool when it comes to generating leads and selling products/services. You could have an expert guest on the show who is able to answer questions that potential clients might ask.
1. Are podcasts good for your business?
Regular podcasts with correct information or ideas might help you and your firm position yourself as a thought leader in the industry. Customers want a brand that knows what they’re talking about, and podcasts assist to establish that confidence.
2. Is doing a podcast worth it?
Podcasting, without a question, can help you expand your business and personal brand. It’s worthwhile to invest time and effort in planning your material (or repurposing old content), purchasing equipment, and developing your style. Consistency can help you open new doors, expand your business, and improve your life.
Conclusion: Podcasting Benefits The Business
At this point you’re offering something for free – which means you’ve got a lead on someone who wants what you offer. If you were charging for these services, you wouldn’t get anywhere near as many calls.
Podcasting is a great way to share your brand message with the world. It’s also easy and inexpensive to do! You don’t need anything fancy; just turn on your computer, plug headphones into your speakers, press play, and you’re set up to record audio files. Once recorded, podcasting is relatively simple and quick to produce: upload them to iTunes, publish them via RSS feed, and voila!
To know more about how you can set up a Podcast for your brand, message us and we will help you with it.
Contact KLT Social today!