The world of business has changed drastically in the past few years. The digital transformation, globalisation and automation have made it more challenging to survive as a company than ever before.
This has led many companies to focus on their core competencies while outsourcing other activities that are not directly related to its main purpose. Research shows that 47% of buyers read 3-5 content before engaging with the brand.
Content marketing is actively being invested in by 82% of marketers, and 60 percent of marketers say it produces demand/leads. Furthermore, 70% of marketers believe that content marketing aids in audience education, and 60% believe that it aids in the retention of existing clients/customers.
In this article, we will discuss why content marketing should be an integral part of your strategy if you want to stay competitive in today’s market.
70 percent of people prefer blogs to traditional marketing for information. Out of the 1.9 billion web pages on the internet, there are more than 600 million blogs. Over 6 million blog articles are published every day by its authors, totaling over 2.5 billion per year. The most popular content formats are how-to articles (77 percent), news and trends (49 percent), and manuals and ebooks (47 percent).
Quality content drives website traffic
Websites are now considered one of the most effective ways to reach out to customers. A well-designed site can help increase brand awareness among potential clients.
It also helps generate leads through landing pages or even sales funnels. The more information a user is able to find about your company and products/services, the better chances they have at making a purchase decision. This means having good quality content for your websites.
Quality content builds customer trust
When it comes to digital marketing, there are many things that people need to know before buying from you. They should be aware of who you are as an individual business owner.
What do you offer?
How will I benefit from working with you?
Will my data be safe in their hands?
These questions help build trust between businesses and customers. If someone has concerns regarding these topics, then they won’t feel comfortable purchasing from you.
It is important to make sure the information on your website answers all of those questions so potential clients can see why they would want to work with you. This way when a client does purchase something from you, they already have a positive experience.
The more positive experiences you get for your clients, the better chance you will have at selling them again!
Quality content supports SEO efforts
When it comes to search engine optimization, content is king. You need quality content that focuses on providing value in order to rank well within Google. Your site needs to be filled with unique and relevant content that provides real value to visitors.
If people don’t find what they are looking for or if their first impression of your website isn’t positive, then there is no reason to keep coming back. They won’t click through from page one to purchase anything, so why would they come back? It only takes a few seconds for someone to decide whether they want to stay on the site or not. Make sure that all of your pages contain high-quality content that helps build trust among potential customers.
Quality content engages customers
The more you can do to engage readers by adding images, videos, polls, quizzes, etc., the better. This will help them feel like part of the community and make it easier for them to share information about themselves.
You should also be careful with how much text you use in each section; too many words may turn off some people who just need to get their message across quickly. Instead, try using bullet points whenever possible. People are less likely to read long paragraphs than short ones.
1. How popular is content marketing?
82 percent of businesses say they use content marketing.
Only 70% of businesses reported the same in 2020. This surge of 12% demonstrates that content marketing is far from dead — it is very much alive and kicking. Content marketing is being used by more businesses than ever before.
2. How much marketing content is created every day?
Every day, 60% of marketers create at least one piece of content.
Conclusion: Quality content is essential for businesses
Quality content is essential for businesses that want to grow their customer base online. It’s a great way to build trust and increase visibility among your target audience.
If you’re not sure where to start or what kind of content would work best for your business, our team at KLT Social can provide tips on creating high-quality content so that you’ll have an edge over competitors when it comes time to attract new customers.
To learn more about how you can create the best content marketing for your business, message us and we will guide you through it.
Contact KLT Social today.