If used regularly as part of your marketing strategy, YouTube can serve your business well. According to statistics, 18-to-34-year-olds view video content on YouTube more often than on basic cable, and 14.5% more often than on premium cable. (Variety) YouTube reaches more adults ages 18 to 24 on mobile devices alone than any TV network.
Users in India spent about 12% more time per month on the YouTube mobile app in 2021 than they did the previous year. Users in Australia, Singapore, and South Korea spent about 5% more time engaging with the YouTube app between 2020 and the end of 2021, respectively. Furthermore, users in Brazil, Germany, and Russia, on the other hand, spent about 11% fewer hours on the popular video platform’s mobile app.
Males made up around 53.9 percent of YouTube users as of January. Female users on the famous social video platform, on the other hand, made up about 46% of the total. Furthermore, the Netherlands and South Korea ranked first and second, respectively, in terms of YouTube penetration in 2022.
Is YouTube the right tool for your business? Check out these 8 benefits.
1. Tap into YouTube’s traffic horde
Online videos are viewed over 4 billion times per day. In general, 54% of people want marketers to create more video content, so this is a great place to start. (HubSpot)
Furthermore, using YouTube for your business will allow you to reach your audience, both by creating your own videos and advertising other people’s videos.
2. YouTube marketing will help you get found on Google
Google Universal Search combines videos, images, news, books and local search results to provide the most useful information for people searching. More so, there are more videos appearing in Google’s search results, as you may have noticed. In addition, videos are just as important to Google as text-only pages.
Using this to your advantage, you should write high-quality articles on your site and produce complementary videos on YouTube. In doing so, you’ll build backlinks to your site, making it easier for people to find you on Google.
3. Your content never expires
YouTube for business lets you reuse content you have already created without spending a lot of time or money. By repurposing content you have already created, you can reach an audience who will love that type of content.
4. Reach a global audience
Creating video content regularly allows your business to reach new visitors who would not otherwise discover your business. Even if you only speak one language, you can reach a worldwide audience via YouTube. Moreover, you can also reach new audiences by including closed captions on your videos as you are catering to people with different needs.
Your videos must also contain several call-to-actions, including annotations that link to:
- Other videos
- Content on your website
- Email auto-responder series
- Products and services on offer
5. Use YouTube to build your email list
As you continue to provide valuable, engaging content on YouTube, you have the opportunity to build your email list. In addition, you can embed your sign-up form directly into YouTube videos using the software. More so, the video can be temporarily stopped while a viewer enters their email address and subscribes to your list before they continue.
6. People will promote you and buy from you
Personalized videos increase conversions. Trust is built by relating to your clients emotionally. People buy from those they trust. Moreover, there is now research showing that if you drive traffic to a landing page with a video featuring a representative from the company speaking about the product or service, the number of leads and sales will increase dramatically.
7. Reach the right audience with Google AdWords for Video
By advertising on videos, your audience is more likely to watch and search for. You can get laser-focused access to your audience with Google AdWords for Video. AdWords for Video offers the advantage of only paying for engaged views. An engaged view occurs when a viewer watches your advertisement for at least 30 seconds. Therefore, you will not be charged if your video advertisement is skipped. Additionally, the benefit of AdWords for Video is the opportunity to grow your audience through ‘earned views’.
8. Using AdSense for video to make money
With Google’s AdSense for Video program, you can directly earn money from your video content if you create regular videos.
1. What are the benefits of YouTube for business?
YouTube is an effective marketing tool for businesses due to its popularity and functionality. Furthermore, your company can utilize YouTube to launch or promote items, express your brand’s ‘personality,’ track consumer feedback, give customer care, and assist customers in spreading the news about your company.
2. How do I promote my business on YouTube?
- Do what works for your business
- Put keywords all over the place.
- Take keywords from well-known videos.
- Choose the most appropriate thumbnail image.
- Make your own channel.
- Include your website’s URL in the description.
- Use a variety of CTAs (calls to action).
YouTube can be used to grow your audience and business in a number of ways.. By 2025, YouTube projected to have 2.8 million users. According to a HubSpot survey, 44% of marketers plan to take advantage of YouTube for the first time in 2022.
By learning the main components of the platform, YouTube will prove to be a valuable addition to your business.
KLT Social can help you get started with your YouTube account.