Business owners looking to expand their presence and visibility of their products and services have found Instagram to be an invaluable tool.  

Instagram is a photo-sharing and video-sharing social media platform. Besides sharing photos and videos, users can also post temporary stories that live on your profile for 24 hours; Reels, which are 15-second-long videos; IGTV videos, and even shop directly from e-commerce brands through the app. 

Find out why Instagram continues to grow in importance and how your company can make use of it.

Instagram’s global user base is expected to reach 1,050.26 million users in 2021. By 2025, the number of Instagram users worldwide is expected to reach 1,554.66 million. Company filings or press material, secondary research, app downloads, and traffic data were all used to estimate user numbers. They refer to the average monthly active users throughout the course of the period and only count multiple accounts by a single person.

1. More Instagram Users

Instagram reports that over a billion active users use their social media presence. In addition to those millions, over 500 million people use the platform daily. The success a business can achieve with a dedicated Instagram strategy is unlimited with that many available eyeballs.

2. Businesses of all sizes can thrive.

The number of users on Instagram makes it a valuable place for businesses to advertise. The same applies to both large, well-known companies and smaller mom-and-pop shops.

Success with Instagram won’t come overnight, even for the biggest companies, but if your marketing team wants to get your organization on the map, Instagram can help you.

By posting at least once a day, businesses can increase brand awareness and reach their target audience. This is how brands like Coca-Cola and Adidas have successfully utilized Instagram, as well as countless small businesses.

3. It is possible for businesses to make money directly through Instagram.

With time, Instagram has evolved to enable on-platform e-commerce sales. These days, there is a greater emphasis on product placement. Instagram recently updated its home dock to include a Shop tab, which lets users purchase directly from brands using Instagram. Instagram also offers shoppable posts, which let businesses tag products in their photos with links that include a description, price, and a link to a store, which will direct users to your online store.

4. Tell stories to make your business relatable.

With Instagram, you can show potential customers that you aren’t just a faceless corporation. You can do this through many of the app’s functions, but you can really stand out with live posts and stories.

The best way to use live stories is to show behind-the-scenes glimpses of your company and the people who work there. You can show how products are made, show office employees interacting with each other, or conduct live Q&A sessions with your audience.

5. Hashtags can help you gain visibility.

As a new business, you may be intimidated by the competition, but with the right hashtags, you can stand out. Utilizing hashtags effectively can help you stand out from the competition.

6. You can interact with customers effectively.

Is there anything better than having customers know you exist? How about being able to interact with them on a regular basis? In general, when people like something they want to let their opinions be known. Instagram is a social network where users can like, comment on, and share their favorite posts. With more likes and comments, your company becomes more visible. To get more likes, take high-quality photos, use local hashtags, and partner with other brands.

7. Optimize your social media marketing strategy with Instagram Insights.

Instagram Insights can give you information about your followers and how your content performs, which you can use to improve your other social media marketing campaigns. The insights will tell you the average age and gender of your followers, where they live, how often they use the app, how well each post performs and when you should post. 

FAQs

1. Is Instagram good for small businesses?

Instagram for small businesses is a cost-effective (and powerful) approach to expand your brand. Instagram allows you to reach out to new consumers, stay in touch with existing ones, and even make sales directly from the app, making it an ideal platform for marketing your small business.

2. Why is Instagram the best social media?

The content on Instagram is more engaging than that on other platforms. The best method to engage with your followers is through visual material, and Instagram focuses completely on providing a high-end visual experience. It is the most effective medium for engaging audiences, with hundreds of millions of daily active users.

Conclusion: Your Business Should Use Instagram

In conclusion, businesses should use Instagram because it is a great way to connect with customers and share content. The platform is growing in popularity, and businesses that don’t use it are missing out on a valuable opportunity. Instagram can help businesses reach new customers, increase brand awareness, and drive traffic to their websites. So what are you waiting for? Start using Instagram today!

To help you get started, contact KLT Social today.