Over 500 million people around the world use TikTok every month. It is a social app that lets users record and share videos up to 60 seconds in length. In January 2021, TikTok had 689 million global active users. In a HubSpot Blog poll from 2021, 61% of marketers plan to increase their investment in TikTok marketing in 2022. Source: HubSpot.
It was TikTok that topped the download charts in 2020. In February 2019, TikTok had 1 billion downloads, surpassing Instagram and Facebook in the app store. In Business Insider’s opinion, TikTok’s average engagement rate is high for all levels of followers. Source: Influencer Marketing Hub.
When compared to 2020, users spent around 48 percent more time per month on the famous social video app TikTok in 2021. In Singapore, TikTok users spent 74 percent more time on the app, while TikTok usage in Indonesia increased by 67 percent. In 2021, TikTok users in the United States interacted with the video app 19% more per month.
Few marketers are actually using TikTok to promote their brands. The reason may be that most people don’t know about the benefits of TikTok marketing and aren’t using it properly. Below are some surprising advantages of using TikTok for brand marketing.
1. A large audience base to target
In a short period of time, TikTok has gained incredible popularity and is now one of the most downloaded apps. Several sources report 500 million users on a monthly basis, but according to the facts, there are more than 1 billion active users. Using this audience base for marketing products and services is a great opportunity for companies.
2. A high level of user engagement
With TikTok’s unique delivery algorithms, you can easily get more engagement on your videos with a lot less effort. No matter how new your account is or how few followers you have, you can go viral with TikTok videos. The app is used three times a day by 90 percent of TikTok users, making it even more engaging. Marketing your business on TikTok will give you this advantage.
3. The benefits of localization
Another advantage of TikTok is that it allows you to connect with creators within a particular region and create community videos. Businesses with multiple locations can create localized marketing campaigns in multiple languages for their promotions using TikTok, a global app that can be used in 140 countries.
4. Local Creators
TikTok has a large number of creators from small cities who have over 10,000 followers. They can also be called micro-influencers on TikTok. Creators like these have a strong following in their localities and are well-known to their fans. Small businesses can thus locate such local creators and collaborate with them to run marketing campaigns for specific locations.
5. Use as a channel for own-brand marketing
Businesses can also create branded marketing channels on TikTok just as they can on YouTube. Create useful branded videos by getting them verified by TikTok. Be sure your videos are of quality. TikTok brand partnerships allow you to promote your brand through short marketing videos.
6. TikTok Ads’ Early Advantage
Recently, TikTok launched its own advertising platform TikTok Ads, meaning that businesses can now advertise on their app, similar to other social media apps. Because TikTok Ads are new, there are fewer brands using them, so you have less competition. It gives you a better chance of reaching more people. A new product launch on TikTok is a great way to get noticed.
1. What advantages does TikTok offer?
A fantastic platform for showcasing your company’s identity. While exploring the app, you may show off your business in unique ways. Working with influencers might help you reach out to a younger audience. TikTok for Business is a feature of the site that helps you take your brand affinity to the next level.
2. Why is TikTok good for marketing?
Marketers are driven to TikTok because it symbolizes a crucial social media trend for young consumers’ creative skills and teamwork. Users spend an average of 52 minutes per day using the app due to its fast-paced nature, which keeps them engaged for lengthy periods of time.
Now you know how TikTok can be used for business marketing. As the number of users grows, many businesses are looking into TikTok as a marketing tool. It’s a good time for your business to start using TikTok marketing and benefit from the earliest stages.
To know more about how your business can benefit from Tiktok, please reach out to KLT Social for more details.