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The Impact Of Facebook Stories on Businesses

Social Media

Facebook Stories have quickly become one of the most popular features on the social media platform. In March of 2017, Facebook announced their newest feature: Facebook Stories. This new feature is similar to the stories featured on Snapchat and Instagram. 


The feature allows users to share photos and videos that disappear after 24 hours. While Facebook Stories may seem like a fun, harmless way to communicate with friends, they can actually have a major impact on your business. 


Users spend an average of 19.6 hours per month on the Facebook mobile app in 2021. Facebook is the most popular online social network in the world, with 2.91 billion monthly active members as of the fourth quarter of 2021. In the second quarter of 2017, the platform reached two billion active users, a feat that took little over 13 years to achieve.


Three ways Facebook Stories can impact your business


1. Increase engagement

Users often post their stories as status updates or comments in order for others to see them. This increases the likelihood that people will click through to view the story when it appears in their news feed. If you’re not using this strategy already, consider adding some more content to increase engagement. For example, add links back to your website or blog so users know where else they might find out about your brand.

 2. Build trust

As mentioned earlier, many businesses use Facebook Stories to build relationships by sharing how much they care about customers. By creating a personal connection with potential clients and fans, you can show off your personality and be authentic while also building trust. You may even want to create an account on Instagram Stories just for business purposes!


 3. Keep it short

Don’t make the mistake of thinking that because people are scrolling through their newsfeeds, they won’t read anything longer than 140 characters. People will scroll down if something catches their eye or interests them enough to click on it; however, most users don’t have time to sit there reading everything in their feed. 


Therefore, keep things short and sweet so that people aren’t overwhelmed. If a user wants more information about what you’re selling, she’ll come back later when she has some free time. You can always add links to your website/blog posts as well.


What are the benefits of using Facebook Stories for businesses?


There’s no doubt that this is one of the best ways to get attention from customers. When someone shares an article with her friends, they see it right away without having to wait around for any responses. This makes them feel special because they were chosen by their friend. However, if you want to reach out to new customers or potential clients, then stories will be perfect for you. 


If a customer wants more information on something, he may ask his friends what they think and share the response through the story feature. It’s also good to have a “call-to-action” in there so people know exactly where they should go after reading the post. You can even add links to your website at the end of each blog entry that take readers directly to your site!



1. Are Facebook Stories effective for businesses?


Facebook Stories are a terrific way to humanise your brand and show your customers what goes on behind the scenes of your company. When it comes to posting Stories on a Facebook Business Page, you have two options: organically, like you would on a personal account, or through paid marketing.


2. Are Facebook Stories worth it?


It depends, but most likely yes — it’s simply an opportunity to reach out to a larger audience. Because the view counts for Instagram Stories and Facebook Stories are made up of two different audience segments, this is the case. You can enable cross-platform sharing, which means it will always post to both social media platforms.


Conclusion: Facebook Stories on Businesses


The impact of Facebook Stories on businesses is huge. They are easy to create and promote, which makes it an ideal way to get your message across to current and prospective customers. In addition, they’re fun and engaging, making them great content marketing tools. So if you haven’t started using this new social media platform yet, start right now!


KLT Social is here to help you get started. Contact them now!


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