Quora has 300 million users each month, an information-focused site where people ask and answer questions. Quora boasts over 1.5 million unique visitors each month, giving these users the ability to find new brands and become potential leads. That’s 1.5 million potential buyers who have the capacity to find your brand and become your leads.
Quora has a monthly active user base of 300 million people. The female-to-male ratio on the site is 43/57. Adults aged 18 and above with a household income of more than $100K spend two times as much time on Quora as they do on LinkedIn.
As the default social network for many, it seems as if Quora would not be helpful to marketers at first glance. However, underestimating the power of Quora can be one of the worst mistakes you can make for your business.
Here’s some reason to convince you why you need to use Quora for your business.
1. It assists your customers in discovering and learning about your brand.
The biggest advantage Quora offers is that it is made up of a large community built on trust and whose members rely on each other for information. When you provide informative answers to questions users pose, you’re automatically increasing the credibility of your brand. Quora allows you to engage in meaningful conversations with your target audience and establish your brand as an expert in your field.
User profiles are rigorously validated, and content is quality-checked on a regular basis. Increasing your brand’s visibility on Quora can help you raise brand awareness, drive visitors to your website, and even create leads. Here are seven compelling reasons why your company should incorporate Quora into its overall marketing plan.
2. It can help you rank higher in search results.
Quora posts frequently appear in the top search results on Google. As a result, Quora is an effective SEO strategy for driving organic traffic to your website. With the use of keyword research tools, you may further improve your chances of appearing in the top results by strategically using important keywords.
You must, however, ensure that your information is relevant. Dropping keywords carelessly and talking about your brand incessantly with little to no relevance to the original query may lower your chances of appearing in search results.
3. It helps you in discovering key influencers.
Influencer marketing is among the digital marketing trends this year, since discovering important influencers can be challenging. If you’re looking for experts to broadcast your brand’s message, look no further than Quora. There are many users who have received recognition for exceptional answers on Quora.
You can rely on these key contributors the most as they have already done an excellent job establishing their credibility. You can engage with these contributors by responding to their questions, providing comments to their thoughts, or directly reaching out to them and asking them if they would be interested in assisting you in advertising your brand.
4. It Can Help You Come Up With Content Ideas
If you’re in need of fresh content ideas, browsing through Quora can help spark your imagination. The questions that are posted to Quora are pertinent to your industry, so you could find some potentially helpful answers to your content dilemma.
For instance, if a handful of questions are asking, “How do I improve my Instagram presence?”, you can find posts with related advice. Another benefit of using Quora to generate blog ideas is that it allows you to be more creative. You can provide a link to your blog article in your answer to the question and expand on it.
5. It can help you in becoming a thought leader.
If you’re seeking a business, marketers have the option of establishing their brand as a thought leader by earning badge thought leadership. Among the easiest ways to become recognised as a thought leader is by answering questions on Quora. By responding to the questions of your consumer firsthand you can provide knowledge, proving your expertise on the subject.
Numerous brands battle to increase their thought leadership because they don’t know the best way to take a dialogue in the direction of their personal offerings. Quora saves you time by facilitating a dialogue that already exists; all you have to do now is contribute.
1. Is Quora good for business?
Using Quora for marketing might have a lot of advantages for your company. It’s a fantastic method to raise brand awareness, build thought leadership, and even increase traffic to your website. With the advice in this article, you should be able to do just that.
2. How do I get clients on Quora?
- Make a list of possible questions to respond to.
- Sort the questions into categories based on their relevance, amount of views and followers, and Google visibility.
- Answer the top three questions on your list in writing.
- Upvote your answers with your team and friends.
Conclusion: Five Reasons Why You Need To Use Quora In Your Business
With Quora being vital for any business in the digital age, it’s clear that you can’t skip it if you want to be an effective Internet marketer. Quora can help you connect with a wide audience to promote your brand, which is why it’s so important for success.
To help you create or set up Quora for your business, message us and we will help you through it.
Contact KLT Social today!