The use of Facebook is now an important part of every business’s marketing strategy, to generate leads and convert them into loyal customers.
Facebook, which was founded in 2004 and became public in 2012, is one of the largest online corporations in the world, with a reach that extends beyond social media. Along with Google, Apple, and Amazon, it is usually regarded as one of the Big Four tech companies (all together known under the acronym GAFA). Additionally, Facebook is the most popular social network on the planet, and it also controls three additional billion-user properties: WhatsApp and Facebook Messenger, as well as the photo-sharing tool Instagram.
However, women between the ages of 18 and 24 years made up 9.3% of Facebook’s viewership in January 2022, while male users between the ages of 25 and 34 years made up the largest demographic group on the social media network.
Despite the fact that Facebook is still experimenting with ways to grow paid marketing revenues, there is no doubt that it dominates Social Media Marketing for both organic and paid campaigns.
In what ways can businesses benefit from using Facebook as a key marketing channel?
Facebook as a global scale of massive exposure
Social media giant Facebook towers over the rest of the pack with over 1.2 billion accounts, making it the most popular social network. The number of users on Facebook is staggering. There are more than 1.37 billion active users on Facebook every day. According to Facebook’s third-quarter 2021 data, its daily active users were 1.93 billion. Moreover, 98.3% of Facebook users on mobile devices are accessible.
Facebook offers a variety of marketing platforms in the form of pages, groups, and ads. Creating a Facebook page for an individual or business is the most popular way to represent oneself or a business. Businesses and organizations can use group pages to promote activities. On a group page called a wall, users can post comments and join the group. In addition, they can also interact through threaded discussions.
Marketing expenses are low
Small businesses do not need a website that costs money to develop, host, and maintain. Rather than paying for advertising, any business can create a Facebook page for free. This page can be updated with any type of content. More so, even a small business can create a Facebook page and display all the information about its products and services for free.
Possibility of targeting potential customers
The Facebook ads feature allows you to target potential customers based on their demographics and interests. A total of 10 million advertisers were active on the Facebook platform in the third quarter of 2021, with 70% of marketers using the platform. Source: Social Media Examiner, Statista.
In order to target young business owners, for example, you could choose demographics such as age under 35, middle-class lifestyle, residing in large cities, and interest in “business” and “marketing”.
In addition, Facebook is also capable of retargeting those visitors who have previously visited your site. More so, effectively narrowing down your target audience.
The page owner (FB account holder) and audience are encouraged to interact. That is part of Facebook’s algorithm. Besides posting any message, picture, or video to your audience, at the time and frequency you choose. You can also launch online marketing campaigns on Facebook.
Fans and followers have shown a huge interest in interacting and participating in contests. Moreover, if you include a contest or ask for interesting feedback from your followers, your campaign would be more engaging.
Why is Facebook marketing good for the business?
One of the most significant advantages of Facebook advertising is that it fosters and assists in the growth of your Facebook followers and fans. While boosting referral site traffic, engagement, and conversions is critical, it’s equally critical to engage with and keep your Facebook following on a daily basis.
2. How does social media help small businesses?
Participating in a social network allows small businesses to establish their own brand presence. Through creating a profile, engaging with customers, and posting content and campaigns. More so, in the hopes that it will be widely shared among potential customers, increasing brand awareness quickly and significantly.
Conclusion: Facebook Marketing Benefits for Businesses
In conclusion, Facebook marketing is a great way for businesses to connect with their customers and create a connection with them. It is also a great way to keep customers updated on what the business is doing. In order to keep them interested in what the business has to offer. Overall, Facebook marketing is a beneficial tool for businesses of all sizes.
To know more about how you can benefit from Facebook, please give us a message and let’s talk. Contact KLT Social now!